Let’s talk about something that so many creative entrepreneurs quietly struggle with:
Can you actually be both a full-time artist and a full-time content creator?
Because truthfully, both are full-time jobs.
As a live painter, my gear list is already intense: easel, table, chair, paint bag, brushes, lights, chargers, extension cords, signage, water cups, towels—you name it. Setting up for a live event takes time, energy, and intention.
But then, on top of all that, I’m also expected to be a one-person content team?
Let’s add:
A tripod
Extra devices
Perfect lighting
Time-lapse angles
Cute behind-the-scenes clips
Reels, stories, captions, hashtags, editing apps...
It’s a lot. And I say that as someone who is ambitious, who owns their own business, and who’s used to doing it all. I take pride in how much I handle on my own—but even for someone like me, adding yet another role to wear can start to feel like too much.
Sometimes, I just want to paint.
Not think about “Is the angle good?”
Not stress about posting it in time.
Not overanalyze what video clip is worthy of a Reel.
I’ve spent years perfecting my craft—yet somehow, I’m still "behind" because I didn’t post it fast enough or frequently enough or creatively enough. The art isn’t the product anymore; the content about the art is.
I used to think, “The paintings speak for themselves.”
But algorithms don’t speak that language. They speak volume and velocity—which can be tough when you're already pouring everything into the creation itself.
So here's the truth I've learned the hard way:
Done is better than perfect.
And you don’t have to do it all.
The smartest thing any creative business owner can do is delegate the things that drain you, so you can focus on the things that light you up. Whether it’s using helpful tools (yes, like ChatGPT) or collaborating with people who love the part you dread—that’s not cutting corners. That’s good business.
I’ve learned that when I try to do everything alone, I burn out. But when I lean into support, I stay inspired.
So if you're juggling paintbrushes in one hand and a phone tripod in the other, just know:
You're not alone.
You're not behind.
And no, you're not failing.
You’re building something. And building takes time—and help.